October 12, 2007

'Closed Note' Does Extremely Well!

Public opinion is a major factor for companies to market something.
The movie 'Closed Note' has been the victim of criticism and arguments right from the beginning. The starring actress Erika Sawajiri attended a press event with folded arms and gave short, impolite answers, yet it still proves to be a box-office hit! In the first 10 days it made more than 5-billion yen. One reason for the success, obviously, is that the media kept concentrating on this issue. Several shows compared the rude Erika to the sensitive role she plays in the movie and many people probably were eager to do the same. Her acting ability got reappraised and received a lot of good comments. In the box-office ranking, 'Closed Note' made 170 million yen in it's first week and alone, ranked 3rd, with an improvement during the 2nd week when it ranked 2nd. 'HERO' is on 1st place for the 5th week in a row and the distribution company can be more than happy about the unexpected success of the movie. Early forecasts predict that it will break the 15-billion yen mark soon. It's going to be released in South Korea as well. 'Closed Note' is the very popular mobile novel that has been turned into a movie this year.
A college student (Erika Sawajiri) accidentally finds a note and begins to read it, getting involved into a sweet story about love and it's troubles. Iseeya Yuusuke and Takeuchi Yuuko complete the main cast.
At Pusan International Film Festival, director Yukisada Isao apologized for Erika's behavior to Japanese reporters. "The film is cute, please go and see it." he said.
Source: innolife, ESN
Translator: HPriest @ ESN

2 comments:

sljinu October 12, 2007 at 11:14 PM  

bwahaha they're all hypocrites ^^ Go Erika!!!

小莎莎 October 13, 2007 at 4:13 AM  

It's similar to her whole 1LOT thing. When I heard that Erika was actually a rather bitchy person in real life, I was really shocked and was really impressed with her talent to convince the audience (me) of her character. <3 Erika

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